Friday, August 25, 2017
Another friend (who is also an author and musician) and I were chatting about ideas for ways to let people know about the new work we are doing and releasing it. It's a moving target. Things work for a time, then they are discovered, someone or several someones produce podcasts about how to use the new channel and monetize it. In short order, the new idea is old hat. It's swamped with individual and corporate pitches.
It doesn't matter whether you are talking about advertising or social media channels or even word of mouth (yes, there are podcasts and seminars on getting your message into the mouth's of friends and relatives). There is nothing inherently wrong with that, I suppose, although it suggest that any useful channel becomes a race to the bottom quickly. But it is discouraging, especially for those of us who are not marketeers and don't want to become marketeers. Life is too short. I'd rather focus on enjoying the world and writing my books and music.
So, instead of becoming good at marketing and having great tips to share with my friend (and you. Of course I'd share with you) I've been studying Yuko Na karate at my neighborhood dojo and working on staying healthy so I can travel and work better, with more enthusiasm and strength (mind and body).
And I'm shifting my direction. If I can't learn how to sell, which is to a great extent because I'm an entrenched and rather stubborn bastard, I'm going to be writing the books I want to write. I can't control, or even influence the markets, but I can control the books I write.
There is a major book coming. It takes place here. I'm well into the story, but the writing, ah the writing will take time.